We know how traditionalists in the field feel about Vine and other Next Big Thing “tools”, but we did just come across this HP spot by 180LA, which is supposedly the first straight-up TV spot ever created entirely with third party Vine loops.
Here’s your user generated content:
…and some context below.
The ad’s novelty has already won the agency several press mentions: CCO William Gelner told Mediapost that 180 “took a digital execution and brought it to TV” after one of the Vines associated with what was originally intended to be a social-only campaign went viral, racking up 10 million views.
The resulting ad is certainly more coherent than your average six-second loop.
Campaign: HP BTS
Spot: “Connected”
Agency: 180LA
Client: HP
Agency: 180LA
Global CEO: Michael Allen
Executive Creative Director: William Gelner
Creative Directors: Adam Groves, Zac Ryder
Copywriter: Mike Van Linda
Art Director: Brandon Sides
Head of Production: Natasha Wellesley
Senior Producer: David Emery
Account Director: Mike Slatkin
Account Manager: Jamie Friedman
Account Coordinator: Allison Landrum
Production
Production Co.: 180LA
Camera: Dave Groseclose
Producer: David Emery
Management Company: NICHE
Shoot Location: Los Angeles
Shoot Date: July 28th, 2014
Editorial
Editorial Company: Whitehouse
Editor: Brandon Porter
Producer: Evan Cunningham
Completion
Company: Carbon FX
Recording Mix
Recording Studio: JUICE WEST
Mixer: Bob Gremore
Producer: Oscar Morales