180LA appointed Karan Dang to the role of digital creative director and added several other creatives to its digital team.
The news follows several recent new business wins for the Los Angeles office including ASICS, University of Phoenix and, most prominently, Miller Lite.
“Karan is all about digital first,” said 180LA managing partner and CCO William Gelner. “He brings new thinking to 180LA that will accentuate what we do best – cutting-edge, digitally focused creative.”
Dang arrives at 180LA following Deutsch’s recent downsizing in response to Sprint moving more production work in-house. He served as an associate creative director, digital with Deutsch for nearly a year and a half, working on the agency’s digital accounts for Sprint, Volkswagen USA, Target and Taco Bell. Before joining Deutsch, Dang spent over a year and a half as a senior creative with TBWA Singapore, working with clients including Standard Chartered Bank, Singapore Airlines and Great Eastern Life Insurance. Before being named a senior creative, he spent nearly four years as a creative with the agency, working with brands such as SBC, Unilever, Bayer, Silk Airlines, Unilever, Nokia and Microsoft. He’s also spent time as a creative with BBDO/Proximity Singapore and Grey Singapore.
“I have been blown away by the work that 180LA has produced in the past,” said Dang. “I welcome the challenge of making groundbreaking interactive, experiential and social campaigns for stalwart clients. In our mission, we are backed by a bunch of passionate, hungry and talented folks, and a bold leadership team.”
The agency also announced the appointments of Stephen Fahlsing (veteran of several production companies) as executive producer, Jefferson Wu (formerly with TBWA\Chiat\Day) as creative technologist, Stacey Savage (most recently with Meredith) as senior UX designer, Caspar Bock as digital copywriter and Toon Leysen as digital art director.