180 LA has a new campaign entitled “Lost Iguana” which features the story of a precocious young boy who uses the power of HP technology to help find his lost iguana Ralph.
In a 60-second broadcast spot the boy uses HP laptops and printers to print out search flyers, and assembles a search team from around the neighborhood. By the end of the spot the self-assured boy says “And her comes the knock,” and sure enough his iguana is returned. It’s a cute approach, showing the integration of HP products, but unfortunately timed following the news that HP will split off into separate PC and printer divisions. The broadcast spot is linked to interactive campaign elements utilzizing the hashtag #FindRalph on YouTube, Vine and other channels, as well as a campaign microsite.
Credits:
- Agency: 180 LA
- CEO: Michael Allen
- Client: HP
- Chief Creative Officer: William Gelner
- Creative Director: Zac Ryder
- Creative Director: Adam Groves
- Copywriter: Will Gorman
- Art Director: Jay Morrison
- Art Director: Steve Couture
- Head of Production: Natasha Wellesley
- Executive Producer: Eric Goodsell
- Production Coordinator: Danny Nouri
- Head of Account Management: Chad Bettor
- Associate Account Director: Paul Kinsella
- Account Coordinator: Marie Simoni
- Head of Planning: Jason Knight
- Planning Director: Erica David
- Account Planner: Andrew Zakim
- Production Company: Imperial Woodpecker
- Director: Simon McQuoid
- Director of Photography: Jo Willems
- Producer: Anita Wetterstedt
- Editorial Company: Cut + Run
- Editor: Steve Gandolfi