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Most agencies and brands know by now that consumers today want to buy products from companies that give back and show their support for nonprofit organizations. After collecting some of its own proprietary data, Y&R came to this realization and today launched Y&R Inspire Change–a division of the company that will focus on clients and causes that make the world a better place.
“Since Y&R opened its doors, we have been helping organizations advance social causes,” David Sable, global CEO of Y&R, said in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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