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Wyndham Hotel Group has consolidated its U.S. media planning and buying duties with MullenLowe Mediahub (Adweek’s U.S. Media Agency of the Year for 2017)—naming the “challenger” shop North American media agency of record.
Lisa Checchio, senior vice president of global brands at Wyndham, told Adweek in an email that Mediahub’s “challenger mentality,” wealth of data, “industry-leading” strategies, and “integrated and transparent approach to media planning, buying and analytics” separated it from the pack of competing agencies.
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