WPP has elevated Lindsay Pattison to a new role within GroupM as chief transformation officer–a newly created position. Pattison will continue to operate as CEO of GroupM agency Maxus, while also taking on this new CTO gig.
“GroupM and its agencies are key to WPP’s horizontality strategy. Lindsay will play a crucial role in accelerating our delivery of new and innovative service structures for clients,” WPP CEO Sir Martin Sorrell said in a statement.
In the new position Pattison will have a few different tasks, but will focus heavily on the horizontality component of the gig. WPP’s horizontality strategy essentially creates a structure where the network can seamlessly offer its clients services from all of its different agencies and operations.
“The world we operate in continues to change and accelerate pace so therefore we have to ensure that we are transforming ourselves as we advise our clients on their own transformation. What we are looking for is new thinking, some bold moves and accelerated pace to make sure we maintain our leadership position,” Pattison said.
Pattison will also focus on GroupM’s culture and diversity as well as talent and leadership development. “We will take a really strong and hard look at how we get more diverse voices to make better business decisions across our leadership and identify the right talent and rising stars to make sure we start to better reflect the clients and the consumers that we serve,” Pattison added.
Prior to taking on the chief transformation officer role and CEO role of Maxus, Pattison served as global chief strategy officer and U.K. CEO of Maxus. She has also held positions at Y&R, PHD Media and Sony Ericsson.