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Global oil and gas giant BP (formerly British Petroleum) has selected WPP as its global agency partner after a review that began in mid-2017, extending a relationship with the holding company that dates back decades.
“This [partnership] has led to some iconic work—not least the development of BP’s Helios logo and a series of award-winning advertising campaigns,” BP group head of communications and external affairs Geoff Morrell said in a statement. “As we enter the third decade of our relationship, we have agreed on a completely new way of working to enable easy access to the best talent and ideas that WPP has to offer.”
WPP
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