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From the treadmill to the runway, sneakers have transitioned from workout gear to fashion apparel with not only athletes but actors, musicians and executives lining up to show off gear from brands like Adidas, Nike and Vans.
On the heels of this trend, today independent agency Kastner & Partners CCO Brandon Rochon announced the launch of SNKR Inc., a media company focused solely on trends in the global $55 billion sneaker industry. Additional partners in this venture include Audrey Morrissey, executive producer of NBC’s The Voice, along with veteran digital strategist Dermot McCormack and TV director Ivan Dudynsky.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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