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Weight loss and lifestyle brand Weight Watchers has picked MDC Partners’ Anomaly as its new lead creative agency after a review, according to several parties with direct knowledge of the business.
“We have added Anomaly to our agency roster; they will work on global brand strategy and creative,” a Weight Watchers spokesperson said. The representative declined to elaborate on Anomaly’s status beyond noting that it will not be the only agency working on the Weight Watchers account.
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