VML Is Asking Students in a Villanova Digital Marketing Class to Create a Musical.ly Strategy for Gatorade

Brings real-world brief to summer class

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Last January, Kansas City-based VML partnered with the Missouri School of Journalism to create a social media course meant to help teach college students the ins and outs of handling social media for big brands.

The agency hired Derrick Lin, a student from that class of 20, as an associate account manager in February, and he works there now on social campaigns for PepsiCo. Based on that success, the agency is now working with Villanova School of Business on a monthlong summer school class in digital marketing that’s open to both business students and students enrolled in the Villanova University’s College of Liberal Arts and Sciences.

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