VML Expands Its Advisory Practice to Help Clients Accelerate Change

Former Rockfish CEO Michael Stich will lead the expansion

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VML is expanding its advisory practice with a variety of new offerings.

Among the practice’s expanded capabilities are proprietary market landscape analysis, long-term growth strategies, strategic alliances, marketing technology selection and enablement, and organizational fitness and change leadership.

Michael Stich will lead the expansion as chief business officer, focusing on helping senior clients accelerate organizational change, build up capabilities and leadership. Stich will be based out of VML Cincinnati and report to VML president Eric Campbell.

“For more than five years, VML’s advisory service has helped clients across a wide range of categories improve and transform their organizations,” Campbell said in a statement.

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