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Uber has launched a review seeking its first global creative agency partner and has started talks with media agencies for an unspecified assignment, according to sources who spoke with Adweek on background.
The ride-hailing giant is reportedly looking for a single agency to handle its brand campaigns around the world. The review comes several months after the company hired former Beats marketing executive Bozoma Saint John as its chief brand officer and named former Expedia CEO Dara Khosrowshahi as its new chief executive officer following the departure of Travis Kalanick.
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