TMW Unlimited Calls Out Sexist Workplace Behavior for The Chartered Management Institute

The agency created a satirical guide 'for creating imbalance in the workplace'

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

TMW Unlimited created a video for The Chartered Management Institute (CMI) ahead of International Women’s Day (Thursday, March 8) illustrating what not to do in the workplace, starring comedians Stevie Martin and Thom Tuck.

The tongue-in-cheek “Gender Inequality: A How-To Guide” shares “quick and easy tips for creating imbalance in the workplace,” beginning with Tuck interrupting Martin right out of the gate to share that line. From there, the video progresses to a series of scenarios highlighting how casual sexism can emerge in the office, like calling a female co-worker “bossy” or telling a co-worker who works part-time to balance parenting duties to “enjoy their day off.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in