This Tongue-in-Cheek Campaign Fixes Big Tobacco's 'Corrective Statements'

An antismoking nonprofit in Minnesota worked with its AOR to roll out the 'corrections'

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According to several industry experts, big tobacco companies designed their court-mandated “corrective statements”—ads explaining the real dangers of smoking—to go unnoticed. That’s exactly why one Minnesota nonprofit set out to “correct” them.

Minnesotans for a Smoke-Free Generation (MSFG) launched a detailed campaign yesterday—complete with videos for social and a full website, bigtobaccolied.com—to “rectify the omissions” in the corrective statements, which will be distributed throughout the year by R.J. Reynolds Tobacco, Altria and its Philip Morris USA subsidiary.

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