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This New Agency Created by RAPP Vets Caters to Clients 'Paying Too Much Money for Too Little Work'

LO:LA recently launched a campaign for Cycle Gear

rapp-lola-CONTENT-2018 — Nick Platt created LO:LA as an alternative to the traditional agency model. Robert Bridwell

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After decades in the ad industry, former RAPP Los Angeles and RAPP London executive creative director Nick Platt decided to create his own agency.

“For years, I carried a notebook where I would write down everything that I would do differently in advertising and at the agency level,” Platt said in a statement. “Those ideas and mantras began to take shape and that’s how LO:LA was born—out of necessity to cut out the BS and focus on great work.”

Platt