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Everyone knows that teddy bears aren’t as dangerous as firearms. But these classic toys have to satisfy a wide range of safety standards before they make their way into a store, much less a child’s hands. Guns, on the other hand, face few such requirements.
That’s the premise behind a new ad created by FCB Chicago for the nonprofit Illinois Council Against Handgun Violence.
Meet “Teddy Gun.” He’s not as pure as he might seem on first glance.
So why is the act of producing a simple teddy bear so much more complicated than that of making a deadly weapon?
“The Teddy Gun is a profound yet tragically ironic symbol of the absence of government regulations of one of the most dangerous consumer products,” said council executive director Colleen Daley in a statement.
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