This Creative Shop Thinks It Has the Formula to Perfect Experiential

If social media ceased to exist, experiential marketing would, too. That’s according to experiential-focused NA Collective, a New York indie agency described as half production studio, half creative shop. “I’ve been doing experiential my entire career, so it’s really cool to see how social media changed the game for it,” said Chiara Adin, NA founding partner, CCO. Event effectiveness had historically been hard to measure—until marketers realized they can track social media hits. Adin explained that events must be unique, authentic and especially risky to become viral—a goal the 30-person NA team always aims to reach. The