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With a big smile and a baby carrier strapped to her back, FCB Chicago senior copywriter Sarah Latz says she’s ready for the 2018 Cannes Lions Festival.
Typically, the essentials for Cannes include sunscreen (apply frequently), your portfolio (lots of bigwigs to impress) and aspirin (for the morning hangovers). But the most important item on Latz’s list is her 1-year-old son, Henry.
After winning the #FCBSocialEye competition in which junior employees vied for a ticket to Cannes, Latz is going to the festival this year as the IPG network’s first “working parent correspondent.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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