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Last year a group of prominent black creative directors—BSSP executive creative director Keith Cartwright; Twitter group creative director Jayanta Jenkins; Amusement Park chief executive officer Jimmy Smith; Geoff Edwards of Creative Artists Agency; and Chobani managing director Kwame Taylor-Hayford— announced the launch of Saturday Morning, an initiative designed to facilitate conversations about social justice both within and beyond the marketing industry.
Today the group debuted its first product: Peace Briefs, a line of underwear that looks to achieve a similar goal by way of “purpose built waist bands” touching on issues related to the Black Lives Matter movement and minority communities’ relationships with law enforcement.
Each pair of underwear comes inscribed with one of the following lines: “I am not armed,” “Please don’t shoot,” “I have a family,” “My life matters,” “I am a father” and “We don’t hate.”
“When we started Saturday Morning, our goal was to use our super powers—which for...
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