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During one of the last panels at the 4A’s Accelerate conference in Miami yesterday, The Martin Agency chief creative officer Karen Costello gave insight into her shop’s culture, highlighting the changes made since the high-profile ouster of predecessor Joe Alexander over harassment claims made against him.
Costello admitted that “creative departments often represent the worst behavior in agencies.” However, she continued, they can also be “ground zero” for where the most innovative people can be found … and innovation makes way for change.
“My
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