The Atlantic Is Rebranding Its In-House Creative Consultancy After 5 Years

The creative consulting service's focus is on digital work

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This week, The Atlantic magazine’s 5-year-old creative consulting service, Atlantic Media Strategies, has rebranded as Atlantic 57. The move, which looks to establish a more fitting identity for a 21st-century marketing partner, comes complete with a revamped online hub.

The new, more concise and contemporary brand name aims to better highlight the group’s work and the emphasis it places on digital while aligning it more closely with the legacy of a publication founded in 1857.

In 2008, The Atlantic embraced a digital-first strategy in order to rely less heavily on print advertising.

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