The American Heart Association Just Named Its First Global Advertising Agency of Record

The legacy nonprofit organization founded in New York in 1924 selected CP+B Boulder as its first global advertising agency of record and Edelman as its global public relations agency of record. Both agencies will be tasked with working to “reimagine the nonprofit brand in more relevant and contemporary terms,” according to the organization.

The selections conclude an extensive six-month review led by Boston-based consultancy Pile and Company.

Previously, the organization worked with multiple advertising and public relations partners and consultancies in support of a range of educational, awareness and fundraising programs.