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TBWA Worldwide has completed the acquisition of a majority stake in independent, London-based creative agency Lucky Generals.
The Omnicom network will now create a TBWA U.K. division consisting of TBWA\London and Lucky Generals’ headquarters. As part of the deal, the latter agency’s principals Helen Calcraft, Andy Nairn and Danny Brooke-Taylor will retain their positions along with “a significant minority share” in the business they founded together more than three years ago.
The two entities will remain separate in keeping with TBWA’s plans to extend its global network of “connected, yet distinct, agencies.”
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