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It’s become a familiar refrain in recent years: Sprint is increasing its in-house capabilities.
The brand is launching an as-yet-unnamed in-house digital agency, following the creation of its own production studio, YellowFan Studios, last year in a move designed—at least in part—to cut production costs.
According to a brand spokesperson, the move “does not impact Sprint’s relationship with Droga5,” which Sprint named as its agency of record last November, following two years with Deutsch. “Our marketing and advertising campaigns will be closely aligned with the work they do through internal coordination,” the spokesperson added.
A Droga5 representative deferred to the client for comment.
Sprint
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