Sign Up for Obamacare Before It's Too Late, Says Bike-Riding Paul Revere in New Barton F. Graf Ads

In its first set of televised PSAs for the Coverage Coalition project, Barton F. Graf alerts Americans to the approaching Dec. 15 deadline for enrollment in a healthcare plan under the Affordable Care Act or Obamacare, with help from that most American of messengers: a modern-day Paul Revere.

In 30, 15 and six-second videos, a motorcycle-riding Revere, who describes himself as “the famous yeller of things that are coming,” calls on citizens in states that need the information most, according to the coalition, to view their ACA options before it’s too late.

The spots, created by Graf and the larger Coverage Coalition group and directed by Alison Maclean, will appear on national television via a partnership with the Entertainment Creative Collaborative Outreach Program and Park Pictures, which produced the PSAs.

Gerry