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Home appliance brand SharkNinja has selected IPG Mediabrands’ UM to handle a large share of its U.S. media account following a review.
“[UM’s] intense focus on balancing both the art and science of media is aligned with our growth objectives,” said SharkNinja senior director, global media analytics and DTC FP&A Ashley J. Eckerlin in a statement. “We are excited to have the partnership of UM’s strategic and innovative team.”
The agency will lead the account out of its New York headquarters and provide strategy, research, analytics and media planning across platforms.
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