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While introducing his “2020: Sprint to the Future” plan, Publicis Groupe CEO and chairman Arthur Sadoun explained one of the key areas for growth for the holding company will be in consulting work.
The plan detailed how it will expand and deepen its expertise in technology and consulting led by digital business transformation unit Publicis.Sapient, which houses SapientRazorfish.
At the 4A’s Accelerate conference in Miami, Darren McColl, SapientRazorfish global chief brand and marketing strategy officer, explained to Adweek his thoughts on the holding group’s increasing focus
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