R/GA Embraces Berlin's Startup Culture With a New Office in the City

Sascha Martini of Razorfish named managing director

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R/GA is expanding into Germany with a new office in Berlin, the agency announced today.

The IPG network’s 19th global outpost will be located in the Kulturbrauerei hub of Berlin’s Kollwitz neighborhood and led by former Razorfish executive Sascha Martini, who serves as managing director, effective April 1. He will be tasked with driving R/GA’s growth in Germany, shaping the office’s long-term strategy, overseeing talent recruitment and driving new business efforts in the region while reporting to R/GA executive vice president, managing director, EMEA Matt Lodder.

“Sascha’s

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