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American cosmetics giant Revlon has consolidated its global advertising business with WPP, naming Grey as its creative agency of record while retaining MediaCom for media planning and buying duties around the world.
There was no formal review.
“Grey has a long track record and deep expertise in the beauty industry,” said president and CEO Fabian Garcia in a memo to all Revlon employees this afternoon, adding that the network’s New York headquarters will handle the business and that its roster will include several top brands, including Revlon and Elizabeth Arden in addition to fragrances like Charlie, Curve and Elizabeth Taylor, and other beauty lines like Cutex.
“Additionally, we have expanded the scope of MediaCom, with whom we were already working,” he continued, “and they will now serve as the global media agency of record for all planning and paid media buying across all brands.”
Revlon
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