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Publicis Groupe’s Starcom USA announced it has won the media account of Red Bull North America, taking over planning, buying, search, social and programmatic duties for the energy drink brand from incumbent Carat following a review.
“Red Bull is a cutting-edge brand with incredible vision and we are honored to be selected as their media partner,” Starcom CEO Kathy Ring said in a statement. “Their culture of innovation and iteration is a perfect fit for Starcom and we’re excited to use our unique capabilities to help Red Bull North America uncover new insights about their audience and reach them in an authentic way.”
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