Ready Set Rocket Is Helping Brands Find Their Place in the Digital Space

Kenneth Cole and J.P. Morgan are among its clients

RSR founding partner and chief strategist Alex Lirtsman (l.) and founding partner and ecd Aaron Harvey flank partner Lauren Nutt Bello.
Courtesy of Ready Set Rocket

Ready Set Rocket refers to its team of 30-plus employees as “makers of connected experiences.”

During its seven-year life span, the digital agency in New York’s East Village has applied that maxim to everything from a Kenneth Cole contest powered by Google Glass to a series of iOS and Apple Watch apps promoting NBA products abroad.

“Brands come to us saying, ‘We need a digital/social agency.’ What they really want is help positioning themselves through digital channels,” said founding partner and executive creative director Aaron Harvey.

Beyond creating content-heavy campaigns for clients as disparate as Fast Company and J.P. Morgan Asset Management, Ready Set Rocket has also taken steps to “improve the workplace environment” by way of unlimited vacations and a new sabbatical program.

Harvey insists that RSR is “not a huge ad agency,” but the shop recently branched out into new markets by winning pitches for Carnegie Hall, fast-casual chain Sweetgreen and Kearny Point, a newly developed business campus in New Jersey.

This story first appeared in the March 20, 2017, issue of Adweek magazine. Click here to subscribe.