Publicis Took Onboarding to a New Level by Participating in Grueling, Basic Military Training With USAA

30 Publicis employees learned what Zero PT Day is all about

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As an agency, it’s important to understand your client and the brand you will be tasked with creating campaigns for. Publicis Groupe took that process of learning as much as possible about the client to the extreme last week.

A group of 30 employees from across Publicis Groupe–including Saatchi & Saatchi chief strategy officer Wanda Pogue and MSLGroup CEO Ron Guirguis–woke up at around 3 a.m. last Friday morning to take part in USAA’s 20th annual Zero Day PT.

“Usually

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