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Home improvement and appliance chain Lowe’s has chosen Starcom Worldwide as its new U.S. media agency of record after a five-month review.
“Lowe’s continues to explore the most compelling and efficient ways to reach consumers in a dynamic and ever-changing marketplace,” said Lowe’s CMO Jocelyn Wong in a statement. “We were impressed with Starcom’s capabilities and their digital first, omnichannel approach to media and believe they will help us remain innovative and well-positioned to connect with home improvement consumers.”
The Publicis
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