Publicis Retires Mediavest Name After 18 Years, as Agency Rebrands as Spark Foundry

The move is intended to highlight the agency's 'startup spirit'

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

Publicis Media is retiring the Mediavest moniker after 18 years, rebranding the New York-based media agency most recently known as Mediavest | Spark as Spark Foundry.

“Today by unveiling Spark Foundry, we’re continuing to evolve our brand to meet marketplace needs,” Spark Foundry U.S. CEO Chris Boothe said in a statement provided to Variety. “By extending our startup spirit and powerhouse soul across the globe and simplifying our name, we’re sharing the heat that has fueled our growth for the past five years.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in