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Publicis Media announced today the launch of a global commerce practice encompassing commerce strategy, media and marketplace investment, content and merchandising.
According to a press release, the new global commerce practice will work “seamlessly in partnership with Publicis Groupe’s Commerce offerings to bring together technology infrastructure, media and creative for an end-to-end commerce business solution.”
Ali Nehme will serve as global practice lead, commerce for Publicis Media and report to Digitas global brand president Michael Kahn, who will also serve as executive sponsor of the commerce practice.
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