Prophet Hires JWT’s Asia Pacific CEO to Help Expand Its Reach in the Region

“I am thrilled that Tom is joining Prophet at this exciting time of growth for our business, especially in Asia,” said Prophet senior partner, head of the Asia region, Jay Milliken, in a statement, calling Doctoroff “a renowned business leader and global brand builder with a deep understanding of Chinese consumers.”

Milliken said the independent Prophet, which has nine offices around the world including one in Hong Kong, hired Doctoroff to facilitate its planned Asian expansion using his “specific knowledge of Chinese brands and consumers” as clients look to “increase their relevance” in the region.

That expansion began when Prophet acquired branding and design firm Figtree, which had offices in London and Hong Kong, more than four years ago.