Pereira & O’Dell’s co-founder and chief creative officer PJ Pereira is assuming the role of creative chairman, and the San Francisco agency has tapped its co-executive creative director, Rob Lambrechts, to replace him.
As chief creative officer, Lambrechts, a founding employee and the mastermind behind some of the shop’s most interesting work, will oversee the creative direction of Pereira & O’Dell’s main offices in San Francisco and New York as well as its satellite location in Cincinnati.
“After 14 years together, no one understands more how I think than Rob,” Pereira said in a statement. “It’s time we give him the space to bring the original principles of this agency to a new level.”
The agency touted Lambrechts as playing “a key role” in winning the Mini and Fifth Third Bank accounts in 2017 and driving its collaboration with Theodore Melfi, the Oscar-nominated director of Hidden Figures, on Coca-Cola’s quirky Christmas campaign, “A Magic Thank You.”
Lambrechts also worked with Academy Award- and Oscar-winning screenwriter Dustin Lance Black on a more serious campaign for Coca-Cola in 2015. Pereira & O’Dell tapped Black, who wrote the 2008 film Milk, to direct three short films for Coca-Cola in Latin America, challenging young people to choose compassion over bullying.
In another collaboration, Lambrechts wrote the story for Intel’s fourth blockbuster social film, “What Lives Inside,” which starred Colin Hanks and Academy Award-winning actor J.K. Simmons and was directed by Robert Stromberg, whose directorial debut was the 2014 Disney film Maleficent.
In handing over the CCO reins to Lambrechts and taking up the chairman role, Pereira will now be committed to supporting and overseeing the evolution of the agency.
Prior to joining Pereira & O’Dell at its launch in 2008, Lambrechts was a lead writer at digital shop AKQA, where he worked with Pereira, helping write the Red Bull film “Unflinching Triumph: The Philip Rockhammer Story.”