Sponsored, in-person events are a timeless marketing tactic, but as the world became immersively digital, one might have thought they’d lose their luster.
Instead, we’ve seen the opposite, with digital channels finally creating the kind of scale that event and activation planners always dreamed of. Today, one smart stunt seen in person by only a few dozen people can become a global sensation through social sharing.
This week, as our magazine looks at experiential marketing’s appeal to brands and also to the agencies driving creativity in the category, our podcast panel is also taking up the debate about whether and how such tactics can be effective.
This week’s panel is:
• David Griner, host and director of digital initiatives for Adweek
• Tim Nudd, Adweek’s creative editor
• Kristina Monllos, senior editor of brand marketing at Adweek
• Patrick Coffee, senior editor of agencies at Adweek
Here’s the newest episode: