Ogilvy & Mather today announced the promotion of two veteran creatives to co-lead its U.S. network.
Joe Sciarrotta and Alfonso Marian will share the U.S. chief creative officer title and form a new stateside management team alongside U.S. CEO Lou Aversano and chief strategy officer Steve Zaroff, who begins his new role next month after leaving McCann.
“Joe and Alfonso are true champions of pervasive creativity,” said global chief creative officer and co-chairman Tham Khai Meng. “They have the passion, dedication and talent to inspire game-changing work that will take Ogilvy’s global creative agenda to the next level in the U.S.”
Under the leadership of Sciarrota and Marian, Ogilvy USA won 35 Lions at this year’s Cannes festival, a record for the network.
“We’ve been going through a very thoughtful process of considering how we take our business forward and looking at the U.S. as a total market rather than just a collection of offices,” Aversano told Adweek. “We made the decision to promote [Joe and Alfonso] and have them partner with Steve and myself to lead the U.S. network forward in the next chapter of Ogilvy on behalf of our clients.”
The news follows a progressive restructuring of the Ogilvy organization on both the worldwide and national levels after global CEO John Seifert announced the first wave in January. Aversano said the U.S. team is still working on its leadership structure, calling that network “the beacon, if you will, of John’s Next Chapter strategy.”
The announcement amounts to a doubling down on the quality of Ogilvy’s creative product for its U.S. clients, and the release notes that the two newly promoted creatives will “be responsible for driving our Twin Peaks strategy of Pervasive Creativity and Effectiveness.”
Aversano added, “I’m glad we found two strong leaders.”
Sciarrota is a 15-year veteran of the Ogilvy organization who previously worked at agencies including JWT and GS&P. He won a 2006 Grand Effie for Dove’s “Campaign for Real Beauty.” He most recently led such projects as Glade’s ““Museum of Feelings” and ““That One Moment,” a collaboration between rock band OK Go and Morton Salt.
Marian came to Ogilvy New York in 2011, subsequently working on campaigns for UPS, IBM and British Airways, among others. In 2010, he received the Irving Wunderman Award, named for the legendary copywriter.