Nonprofit Creative Collective Drops Powerful Video Ahead of Cannes to Highlight Brazil's Diversity Problem

Only 35 out of every 1,000 agency employees are black

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Every country has to do better in their efforts to elevate diversity in advertising—and the U.S. is certainly far from perfect. But Brazil has a particularly big problem when it comes to inclusion. That’s why one nonprofit creative collective is calling its nation out ahead of next week’s 2018 Cannes Lions Festival, when top marketers from around the world will be spotlighted in Cannes, France.

Describing itself as a nonprofit collective made up of global leaders and young people from creative agencies across the world “who are tired of waiting for change to happen,” Papel & Caneta (Paper & Pen) dropped this hauntingly beautiful video that,  through poetic song and dance, reframes what Brazil considers “flaws” as just what its country’s agencies need to thrive.

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