Nissan Restructures Its $750 Million Relationship With the Omnicom Network

Auto giant consolidates agency work on the East Coast

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This week Nissan announced a new stage in its relationship with Nissan United, the dedicated Omnicom unit that handles its marketing business within the United States.

The largest change involves consolidating all work on the East Coast in an effort to be closer to the company’s U.S. headquarters in Franklin, Tenn., several miles outside of Nashville.

“Our relationship with Omnicom has never been stronger,” says Nissan U.S. vp of marketing communications and media Jeremy Tucker, positioning the shift as a response to the company’s desire for “more integrated, nimble, market-friendly strategies” and adding, “We’re reinforcing our marketing success on the East Coast with best-in-class Omnicom resources.”

The holding company formed Nissan United in 2013.

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