NCAA's Southeastern Conference Celebrates 50th Anniversary of Integration in New Campaign

The campaign, from SEC agency of record The Richards Group, celebrates the 50th anniversary of the integration of SEC varsity football with “Together, It Just Means More.”

“We hold dear the traditions, we hold high the trophies,” begins the voiceover, over shots of recent SEC champs. “But on this day, the Southeastern Conference celebrates so much more.”

From there the spot tells the story of the University of Kentucky’s Nate Northington, an African-American defensive back and running back from Lousiville, who made history when he took the field in his first varsity football game against Indiana on Sept.