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Snack and beverage giant Mondelēz International has placed its North American media buying business in review for the first time in more than two years.
A spokesperson confirmed today that the company recently issued an RFP concerning its media account for the continent and that incumbent Carat will officially defend.
“We are doing a review of our North American media roster, and Carat has been invited to participate in that process,” the representative said. The Mondelēz organization will manage the process internally.
“We regularly review our ways of working with our agencies,” she continued.
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