Minneapolis-Based Fallon Is Opening a New York Office

Will focus on beauty, fashion and luxury brands

Minneapolis-based agency Fallon announced plans today to open a New York City office. The space will be located in SoHo at 375 Hudson.

The new office will specialize in beauty, fashion and luxury brands especially following the agency’s acquisition of New York creative agency AR. Fallon acquired all of AR’s accounts, which includes Revlon and Williams-Sonoma. “We plan to retain the institutional knowledge of the beauty world from the former AR New York team, pairing it with the iconic creativity Fallon is known for, bringing a little punk rock to the luxury, fashion and beauty space,” King said.

John King, former CMO of the agency’s headquarters in Minneapolis, will take on the role of president for the New York office while a former AR employee, David Israel, will be the agency’s executive creative director.