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Dentsu Aegis Network has succeeded in defending Microsoft’s global media planning and buying business, which is one of its largest accounts.
Multiple parties close to the matter told Adweek that the technology giant announced its decision earlier this week after a closed review first launched last December and initially reported by AdAge. Every major holding group was involved in what one source called a “Hail Mary” pitch with the exception of Omnicom, which could not compete due to a conflict with Apple.
“After
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