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Perfetti Van Melle, the maker of Mentos, Airheads and other candy and gum brands has appointed Havas Media as its U.S. media agency of record.
The appointment comes after a review handled by Media-MGT that included incumbent Carat. Havas Media will develop strategy, insights and digital content to promote Mentos and Airheads nationally and start working with the client immediately out of its Boston office.
“We look forward to working with Havas Media to continue the positive momentum our brands have enjoyed,” Perfetti Van Melle vp of marketing Sylvia Buxton said in a joint statement.
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