MDC Partners Takes Majority Stake in Portland Indie Shop Instrument

Likely its first 2018 acquisition of several

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

MDC Partners announced today it has taken a 51 percent majority stake in Portland, Ore., independent digital agency Instrument for an undisclosed sum. It’s the holding company’s first 2018 acquisition of what will likely be several.

Founded in 2002, Instrument is one of the largest digital indie shops in the U.S., housing 175 strategists, producers, designers, engineers and content creators, according to MDC. The holding company said Instrument adds to its portfolio of “modern, innovative and digital-first agencies” as clients increasingly look to navigate the changing digital landscape.

“Instrument

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in