McDonald's Picks Huge Over Accenture for Global Digital Experience Design Work

The IPG shop will open its first Chicago office

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

McDonald’s has concluded its latest agency review, hiring Huge to handle global digital design and user experience work, according to two parties with direct knowledge of the matter.

It’s a major win for the IPG network, which will soon open its first Chicago office to serve the fast-food giant.

McDonald’s declined to comment on the news. A Huge spokesperson deferred to the client, confirming only that the agency has started hiring staff for its newest location in the John Hancock Center at 875 N.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in