Match Marketing Group Names a New President and CEO

Michael Dill replaces founder Brett Farren

Match Marketing Group has a new president and CEO.

The agency is promoting Michael Dill to the role, as founder and current CEO Brett Farren steps back from day-to-day operations after nearly 20 years to focus on other business ventures. Dill will transition into the CEO role on June 30, while Farren will remain on the leadership team through the remainder of the year to aid in the transition process, working with the board of directors on strategic and investment priorities.

“I want to take this opportunity to congratulate Brett on the last 20 years that he has committed to Match and thank him for his leadership over the past six years where he has seen Match through significant growth,” Dill said in a statement. “I am looking forward to the opportunity to continue driving growth through our unique service offering and our leading expertise in digital and data as the fundamental platform across the agency.”

“Michael has demonstrated incredible foresight for Match’s business and has recently led key initiatives that are redefining Match’s strategic direction for the future,” added Farren. “The time is right to transition the leadership to Michael and the relevance of our business has never been stronger.”

Dill joined Match Marketing Group with its acquisition of Norwalk, Conn.’s Circle One Marketing, where he served as managing partner, in 2013. In June 2014, Dill was promoted to his most recent role as president, North America.

“From Day One, our vision for Match was to provide a comprehensive solution to drive business growth,” Match Marketing Group chairman Perry Miele said in a statement. “In today’s economic environment, measurable impact and increasing brand value are more important than ever. Brett has set the stage for us to do this through his leadership in building one of the largest and most comprehensive agencies in North America. Michael, will not only build on that foundation, but will increase our growth by transforming Match into a Data-Driven Experience platform.”

Canadian private-equity firm Beringer Capital, which has owned Match Marketing Group since 2011, purchased Adweek and related properties from Mediabistro Holdings in 2016.