Marriott Launches Global Media Review Following Its Merger With Starwood Hotels

MEC has handled its global media buying and planning since 2011

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A little over a year after completing its merger with Starwood Hotels and Resorts, Marriott International has launched a review of its global media buying and planning account.

“As a result of our recent merger, we’ve assessed the scale and scope of our global paid media needs and are issuing a RFP,” a company spokesperson said in a statement. “Our goal with this review is to identify a solution that allows seamless coordination across our expanded ecosystems and greater collaboration between headquarters and the global teams in the field.”

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